Affiliate models

DicatNews - Affiliate models . The evolution of the Internet created opportunities for a range of different affiliate partners, from individuals with a Facebook account or blog, to content review sites, deal aggregators, and app developers. As people continue to invent new ways to refer traffic to merchants, new models will surface, but here is a quick list of the current affiliate models that are popular, summarizing the primary promotional method.

Content (Blogging)

These publishers create valuable, unique content that is of interest to its visitors. Content sites include news and op-ed outlets, blogs, influencers, and review sites.

Deal & Coupon

Deal & Coupon

These publishers aggregate and provide their visitors with coupons or deals on a merchant’s site.

Email Marketing

Email Marketing

These publishers send emails including deals, promotions, and products in which they think their customers might be interested.

Loyalty & Rewards

Loyalty & Rewards

These publishers provide either purchase rewards or incentives in the form of points, miles, cash back, or charitable contributions.

Online Comparison Shopping (OCS)

These publishers aggregate product information from multiple retailers to enable customers to compare multiple products based on price, reviews, and features.

Product Listing Ads

Product Listing Ads

These ads display more detailed information than standard text-based ads to encourage users to visit your website. They are also referred to as shopping ads and appear on various Google properties.

Social Sharing

Social Sharing

These publishers are typically one individual, or a group of individuals, that monetize their sphere of influence.

Tools & Mobile App

Tools & Mobile App

These publishers enhance or simplify the online shopping experience through browser extensions, downloadable software, and mobile applications. Many could also be considered loyalty & reward publishers.

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